Privacy Policy
Last Updated: 6/5/2025
Effective Date: 6/5/2025
Introduction
Sups (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.
1. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Create an account or register for our services
- Request mortgage rate quotes or information
- Contact us for customer support
- Subscribe to our newsletters or marketing communications
- Participate in surveys or promotions
Types of Personal Information
- Contact Information: Name, email address, phone number, mailing address
- Financial Information: Income, employment details, credit score range, loan amount
- Property Information: Property value, location, intended use
- Identity Information: Date of birth, Social Security Number (when required)
- Communication Preferences: SMS and email opt-in status
Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and usage:
- IP address and location data
- Browser type and version
- Operating system
- Pages visited and time spent on our site
- Referring website
- Device identifiers and characteristics
2. How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
- • Provide mortgage rate comparisons
- • Connect you with lenders
- • Process loan applications
- • Provide customer support
Communications
- • Send rate alerts and updates
- • Provide account notifications
- • Send educational content
- • Respond to inquiries
SMS Communications
SMS Consent: We will only send SMS messages to users who have explicitly opted in to receive them. Your consent is recorded with a timestamp and IP address for compliance purposes.
SMS Content: Messages may include rate alerts, account updates, appointment reminders, and educational content related to mortgage services.
3. How We Share Your Information
With Lenders and Partners
When you request mortgage rate quotes, we share your information with our network of licensed lenders and mortgage professionals to provide you with competitive offers. This may include:
- Contact information for follow-up
- Financial information for rate calculations
- Property details for loan assessment
- Loan preferences and requirements
Service Providers
We may share your information with third-party service providers who assist us in operating our platform:
- SMS and email service providers
- Analytics and marketing platforms
- Customer support tools
- Payment processors
- Security and fraud prevention services
Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Security Measures Include:
- • SSL encryption for data transmission
- • Secure data storage with encryption at rest
- • Regular security audits and assessments
- • Access controls and authentication
- • Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
5. Your Rights and Choices
Communication Preferences
SMS Opt-Out: You can opt out of SMS messages at any time by replying “STOP” to any message or contacting us directly.
Email Unsubscribe: You can unsubscribe from marketing emails by clicking the unsubscribe link in any email or updating your preferences in your account.
Data Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Portability: Request transfer of your data to another service provider
- Restriction: Request limitation of how we process your information
- Objection: Object to certain types of processing
How to Exercise Your Rights
To exercise any of these rights, please contact us at privacy@sups.com or use the contact information provided below. We will respond to your request within the timeframe required by applicable law.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website:
Essential Cookies
Required for basic website functionality and security.
Analytics Cookies
Help us understand how visitors use our website.
Marketing Cookies
Used to deliver relevant advertisements and track campaign effectiveness.
You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Retention Periods
- • Account Information: Retained while your account is active plus 7 years
- • Financial Data: Retained for 7 years for regulatory compliance
- • SMS Consent Records: Retained for 4 years for compliance purposes
- • Marketing Data: Retained until you opt out or 3 years of inactivity
8. Third-Party Links and Services
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties.
We encourage you to review the privacy policies of any third-party sites or services before providing your personal information.
9. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
10. International Data Transfers
If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
By using our services, you consent to the transfer of your information to the United States and the application of United States privacy laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
General Inquiries:
Email: privacy@sups.com
Phone: (555) 123-4567
Data Protection Officer:
Email: dpo@sups.com
Address: [Your Business Address]